The Height of Fashion since 1736

Over the past two centuries the fortunes of gin have waxed and waned and waxed again.

But while trends have come and gone and come again, Nicholson Gin has always remained a fashionable tipple.

This is hardly surprising when you consider the innate quality of our spirit, created from a unique family recipe that masterfully blends ten botanicals to deliver the perfect finish that defines the London Dry Gin experience.

Generations of the Nicholson family have been at the cutting edge of innovation. Indeed, we led the way in London’s Gin Craze and helped to create the Gin Palaces of the 19th Century.

And when cocktails became the darlings of the Jazz Age in the 1920’s and 1930’s, Nicholson Gin was insisted upon as the essential cocktail ingredient at the ‘in’ watering holes in London, Paris and New York.

Indeed, Nicholson Gin was lauded in the immortal books of the age, Harry Craddock’s ‘The Savoy Cocktail Book’, Harry MacElhone’s ‘Harry’s ABC of Mixing Cocktails’ and ‘The Waldorf Astoria Bar Book’.

To celebrate the fact that cocktails are back in vogue, we turned for visual inspiration to the most celebrated fashion illustrator of the Art Deco age, Romain de Tirtoff, a Russian-born French artist and designer who was popularly known by his pseudonym Erté. His illustrations graced the covers of all the top fashion magazines such as Vanity Fair & Harper’s Bazaar.

Our highly distinctive images use both photography and illustration to create the very epitome of fashion. Keen observers will note that each illustration has an exotic animal merged into the scene. And, naturally, our models are caught whilst savouring a magical Nicholson cocktail.

Nicholson Original will soon be available at the top places to be seen in near you. In the meantime why not order a bottle (or better still several) by clicking through to our online shop and we will wing your order to you as fast as possible.

Nicholson Original. We put the ‘in’ in gin.


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